Natalia Klyetsova, Public Relations Manager of the NGO (volunteer, not a member of the NGO)
PhD, HR expert, Associate Professor of the Department of Private Law and Social Security of the Faculty of Sumy National Agrarian University (SNAU, Ukraine) and Senior Lecturer in Human Resources Management at the MBA and Master's courses of Hertfordshire Business School, University of Hertfordshire (UH, Great Britain); certified auditor (see entry in the Official Register of Auditors of Ukraine) and lawyer in international law. She has over 17 years of experience in combining scientific research and practice in human resources management in veterinary medicine and agribusiness, and is a laureate of the Verkhovna Rada of Ukraine Prize for the most talented young scientists. Her research interests include international and comparative labor law, HRM, corporate social responsibility, social protection of military personnel and workers in crisis conditions, as well as digitalization of hiring and personnel management processes; research results cover the topics of hiring transparency, employer responsibility, and reforming Ukrainian veterinary legislation in the logic of "One Health" and sustainable development (see also ORCID profile).
As a veterinary business practitioner, Natalia has been working with small animal clinic teams for many years, in particular as a co-owner and HR advisor of the VetDopomoga network in Sumy, which operates in conditions of full-scale war near the front line: she builds motivation systems, remuneration, safe work processes, programs to prevent professional burnout and support the mental health of veterinary doctors. Her practical experience has become the basis for a number of international speeches and materials on preserving the profession of a veterinary doctor in war conditions, including in the format of humanitarian and educational initiatives for the veterinary community.
Natalia is a speaker at global veterinary events: as a keynote speaker at the World Veterinary Congress (South Africa, Philippines, Taiwan), as well as a participant in the AVMA Convention and WVA/World Veterinary Congress programs with reports “Veterinary Business in 25 km from the Front Line” and “Burnout and Well-being of Veterinary Doctors: A Case Study from Ukraine”, where she presents the case of Ukrainian veterinarians during the war, combining the economic, legal and HR dimensions of the sustainability of the profession. Her voice is also heard at the European level at FECAVA congresses in Ireland (the NGO became an observer), Greece (2024) and Belgium (2025) – as participants in the General Assemblies of FVE/UEVP in England, Malta (2022), Belgium (2023), Cyprus (in particular in the context of Ukraine gaining observer status in the UEVP in November 2025 - see the news “Ukraine becomes observer member of the UEVP”), as well as as speakers and representatives of Ukraine at events of the World Veterinary Association and professional associations on the human-animal bond, animal identification, and the fight against rabies and the role of veterinarians in crisis situations.
A separate area of her activity is the prevention of burnout and protection of the well-being of veterinarians. Natalia conducts interviews and educational sessions with leaders of the global veterinary community (with the support of the World Veterinary Association and AVMA) on HR approaches to preventing burnout, psychological safety of teams and legal mechanisms for protecting employees. Her articles and interviews have been published in international professional media, including the VetNews of the South African Veterinary Association, and are used as case studies to discuss the sustainability of the veterinary profession worldwide.
At the Veterinary Owners' Union, Natalia works as a volunteer public relations manager: she represents the NGO and Ukrainian veterinary business on the FVE, UEVP, WVA and AVMA platforms, prepares analytics and media materials in English and Ukrainian, and supports communication with donors and partners. She is the public relations manager of the grant project to help animals, their owners and veterinarians in Ukraine - a program for sterilization, identification and vaccination of pets and support for clinics, especially in frontline regions.Her work helps strengthen the voice of the Ukrainian veterinary community on the international stage and transforms scientific, legal, and HR solutions into real tools of change for veterinarians and animals around the world.
More information about Natalia's activities can be found in her profile on the UACBBC website, University of Hertfordshire research profile and Official Register of Auditors of Ukraine.
Mail: klietsovanataliia @ gmail . com
instagram.com/natali_klietsova
linkedin.com/in/nataliia-klietsova-a86a75164
